Quote:
Originally Posted by niko
I should mention that I am currently assisting a nationwide retailer of related equipment in considering stocking astronomy equipment. It is my hope that they can provide budget priced but reasonable quality equipment in order to promote the hobby/passionate past-time to a wider audience. It is my genuine hope that they will not be in competition to the specialist stockists but rather provide a better alternative to the "toy" store retailers and be in better symbiosis with the specialists. I believe that with an emphasis on customer service and staff training that they can do a lot to bring this hobby to a wider audience. This in turn will hopefully lead to more adopting the hobby and then moving on to better equipment from the specialists (like we all have!!!).
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I've been debating whether to add any further comments in this discussion since you admitted this, but wasn't so much niko's remarks as some of people following on that have prompted this reply.
I once tried to get into the telescope selling game. Let's just say it didn't go well and there are things that happen behind the counter that I wish some you 'buyers' out there could see. It would help you understand why the 'junk' telescopes are still around and plentiful.
There are always people who just don't have the budget, but mean well. These aren't the people you need to worry about as they will most likely make the best of what they get and move on bigger things several years down the track.
I could probably put the rest into several loose categories. There are people who just wanted a cheap scope for the kiddies and the people who want a scope that will do both daytime and nighttime equally well. There's also a group of people who don't want to take the time to educate themselves (or its too difficult to) and a group who think "its too big, I wont need that." All these people will choose to purchase the cheap 'junk' we deplore.
The cheap scope for the kiddies Christmas stocking is a necessary evil, unfortunately, it keeps the cash flow going and lets the retailer pay the rent and maybe buy some of those bigger and better telescopes for the serious people.
The daytime/nighttime people usually take refractors as they are easier to convert to daytime use with the use of an inverting prism. They also usually don't want anything too big.
Education is a big issue, there is so much to impart to a person without telescope experience that you can overload them quite easily and make a choice more difficult. Trying to get the info across in an easy to understand manner is real skill.
The 'too big' people are self explanatory!
Other factors you don't see are the factory suppliers trading terms, which might surprise you. The reseller is sometimes at their mercy.
The bottom line is that you can't have stock sitting around gathering dust and the it's minority who buy the 'good' stuff and the majority who buy the 'junk' that pays the bills. The cycle just repeats on itself and I expect will continue to do so for some time.
Staff education is going to be
crucial if the store is going to succeed in it's aims. Good luck to them! If they're truly a nationwide chain and can make a difference here in Perth I'll tip my hat to them, for sure.