So...what do you think?

matt · #1 28-09-2009, 05:45 PM

How about the announcement that the new product from Kraft, to sit alongside Vegemite, is to be called iSnack 2.0...

I've read plenty of comments about it today, and I have to say they've been mostly negative.

Could Kraft really have got it so wrong? Are we going to buy into any possible marketing backpeddling about it all being a ruse to get people talking? That the real name is still to be announced (wink wink).

Is it a stroke of marketing genius to provoke such an overwhelmingly poor response? Or have they genuinely goofed?

Do you care?

Perhaps not...given that the Vegemite brand was sold off overseas....but to many it remains an Aussie 'icon'...

I haven't tried the product and to be honest, I won't unless someone sneakily puts it on a cracker without me knowing.

starlooker (Duc) · #2 28-09-2009, 05:53 PM

I like iSnack 2.0.

matt · #3 28-09-2009, 06:04 PM

A bit of a discussion going on here:

http://mumbrella.com.au/how-vegemite-blew-it-9848

And a bit of an editorial:

http://www.crikey.com.au/2009/09/28/...t-in-contempt/

multiweb (Marc) · #4 28-09-2009, 06:08 PM

As far as I'm concerned any version of iSnack goes straight to the recycle bin. Man, I never liked vegemite. I tried though ... I don't know how you guys can stomach it.

AstralTraveller (David) · #5 28-09-2009, 06:30 PM

Quote:

Originally Posted by multiweb

As far as I'm concerned any version of iSnack goes straight to the recycle bin. Man, I never liked vegemite. I tried though ... I don't know how you guys can stomach it.

I can't.

pgc hunter · #6 28-09-2009, 06:45 PM

iSnack 6000 sounds cooler.

KenGee (Kenith Gee) · #7 28-09-2009, 07:21 PM

Quote:

Originally Posted by multiweb

As far as I'm concerned any version of iSnack goes straight to the recycle bin. Man, I never liked vegemite. I tried though ... I don't know how you guys can stomach it.

How unAustralian, you should be frog marched to the bight and pushed off.

I like vegi, but I love promite, haven't tried the new one but I think the name is silly, Are all marketers just going to put I infront of things to make it trendy?

Matt Wastell (Matt) · #8 28-09-2009, 07:30 PM

I incorrectly told my wife that this was the 'new' name for Vegemite and she has ditched any desire to try ....what is it? isnack sounds like eating plastic to me.
Peanut butter for me.....crunchy!

matt · #9 28-09-2009, 07:31 PM

Quote:

Originally Posted by KenGee

Are all marketers just going to put I infront of things to make it trendy?

I did wonder when I heard the name whether I'll be able to make a phone call using the empty jar....or download apps to it?!!

GrahamL · #10 28-09-2009, 07:50 PM

Quote:

How unAustralian, you should be frog marched to the bight and pushed off.

To close to land Ken they'll swim back I reckon

Isnack 2.0.. ???.. now thats hip eh ?

Nothing wrong with an odd jar of vegemite in cupboard and a bit
of oldish bread floating round in the pantry imo , if nothing else the scrub turkeys will sleep a little sounder for a night or two

dpastern (Dave Pastern) · #11 28-09-2009, 08:03 PM

Quote:

Originally Posted by starlooker

I like iSnack 2.0.

ugh! A horrible name. I like Vegemite. It's an Australian icon. Our government should be ASHAMED to let it go overseas. I probably will stop buying vegemite to be honest, if they change the name.

Dave

matt · #12 28-09-2009, 08:22 PM

Quote:

Originally Posted by dpastern

ugh! A horrible name. I like Vegemite. It's an Australian icon. Our government should be ASHAMED to let it go overseas. I probably will stop buying vegemite to be honest, if they change the name.

Dave

Dave, there's no plan to change the name of Vegemite. This is a separate, new stand-alone product based on Vegemite...but with a twist: it's got cream cheese in it. It needs to be refrigerated.

dpastern (Dave Pastern) · #13 28-09-2009, 10:04 PM

Ahh, that's (sort of) OK then. I'm not usually that patriotic, since I believe patriotism leads to blind idiotism in many instances, but I LIKE my vegemite. I'll eat the stuff lashed on my sangers thick

Dave

jjjnettie (Jeanette) · #14 28-09-2009, 10:38 PM

It's just a milder form of vegemite.
It's not too bad.
More a promite/marmite person though.

Ian Robinson · #15 28-09-2009, 10:53 PM

Nothing wrong with Vegemite as it is , its wonderful stuff , tastes great on sandwiches , spread thick on hot toast (a real treat !!) , and is pretty dammed good as a dip and on Arnott's Soa , Milk Arrowroot , Vita-Weat or Salada biscuit sandwiches.
Yum Yum .... just thinking about them is making my mouth water ....

There's always at least one big bottle of Vegemite in our pantry, usually one opened , one ready to open. My wife knows I love the stuff.

Kraft .... If it aint broke don't fool with it.

I suppose it'll eventually be called Vegemite Classic.

Darth Wader (Wade) · #16 28-09-2009, 10:55 PM

The original or nothing for me.

iSnack 2.0 has to be the worst possible name they could have given it!

gman (Grant) · #17 28-09-2009, 11:12 PM

We tried it at home and the name "Cheesy Mite" comes straight to mind.
It isn't half bad on crackers.

I know they had a competition to name it but whoever called it
isnack 2.0 wins the tool of the year award.

The name smacks of US marketing suggesting that this is the new, upgraded and improved model.

pgc hunter · #18 28-09-2009, 11:40 PM

I'm not keen on the iSnack 2.0 name at all. Whoever named it must've been drunk and perhaps high at the same time and was trying to be funny with their temporarily distorted sense of reality.

bobson (Bob) · #19 29-09-2009, 01:21 AM

Personally I'll wait for iSnack 3.0, I heard rumors it'll support blue tooth

iceman (Mike) · #20 29-09-2009, 05:03 AM

lol

I like the product, don't like the name.