Hey troypiggo - you are probably right although in their defence the page I linked was just something I assume they put up for clearance stock (maybe quickly added by the branch) and the actual prices are in a reasonable OK format pdf got to from the main url.
Service can be a bit of an issue (you don't want to know how long I had to wait for my 2 cords that cost $5 the other day) but the prices are pretty good