Even if they manage to get that thing into the planned orbit (which they won't be doing with a budget of $20k without a donated launch) surely they'll have no hope of keeping it in the correct attitude. The Solar radiation pressure on a cubesat with a giant sail sticking out of one side, with its centre of mass basically at one edge, will get it spinning very quickly! That's why the Lightsail project put so much effort into making sure the satellite is balanced.
Such a waste... Surely there are many other cubesat projects that could inspire people - and actually do something useful at the same time!
EDIT: Just read the translated BoomStarter page and it seems there's the possibility of a ride on the launch of the "Canopus-B-IR" satellite... Oh no!