Golden rule of drift alignment...
- watch a star near zenith for azimuth adjustments
- watch a star near the horizon for altitude adjustments
and then iterate a couple of times (they interact) until you nail it.
When it comes to which way to turn...it doesn't matter...try turning one way, and if it makes it worse, turn it the other way
I use the DARV method as implemented in APT (Astrophotography Tool), quick and easy to get it done. With the DARV method, you "watch" a star as above but with the camera shutter open, basically track East for a short period of time and then reverse and track West for a similar time. If your polar alignment is good, the trail of the star will follow it's own path back. If your polar alignment is off, you'll get a V-shape. Adjust the relevant axis until the V-shape shrinks and becomes just a line. Then slew to the other part of the sky - horizon if you just did zenith, zenith if you just did horizon - and repeat. Just remember only to touch the adjustments according to the rules...