Quote:
Originally Posted by Ukastronomer
I think we all know that it is having the idea that's hard
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I have a great idea at least once a week....it is no big deal for me because I have an unbounded imagination.
I guess my point was along the lines of ...who said this?..maybe Edison...genius is 10% inspiration and 90% perspiration...think of your focuser.. great idea but it took work to make it happen. Just a proto type..now take it further..you become committed to the idea that everyone will want one and you will grow rich on the sales...ok think of all you need to do before you see any return on your capital or time...so many folk get an idea and perhaps because it is the only thing they have ever invented, commit to it when perhaps they need not...you only have to look at the dumb products out there and wonder why that person even bothered. And a good idea does not always make money.
I have had ideas which I took to the patent attorney and even costed how much to protect the idea, estimated markets manufacture marketing sales distribution compliance with regulations...it is a big deal...just initial planning and research takes a huge effort.
When in business I did enjoy coming up with different advertising campaignes to beat my competitors ... like doing my newspaper adds in negative..you opened the paper and my adds were the only one you saw and of course the opposition could not follow that one as it would give me recognition ..if you see how they saw it.
We did a free business directory for example with names of the local business their address and phone number..that went on the back of my little newspaper where I would do little articles relating to real estate, and a cross word the answers being local street names, the opposition just could not follow that ...And we had piles of them in every shop, the post office and even the bank ..obviously if you were in the directory you became a distributor..but as simple as that idea was the effort to make it work was unbelievable.
You would like this one..at open houses we gave out little brochures with house details..we did not merely print the house photo but pasted a real photo of the house on the sheet..on the basis that people don't like throwing away a photo...And as a lot of inspection came from folk thinking of selling that was important..I can remember being called in on a market appraisal and noticed one of these brochures from 9 months earlier and no doubt that is why we got the listing...
Anyways good luck to inventors and folk who take on the challenge .
Alex