Oh yeah, he's a right twat. Whichever ad exec told him that ANNOYING people so they remember you is a good way to advertise was a complete cretin.
I have often been tempted to walk into the local Nash-shun-al Ti-ellllllllllls and imitate the twat while talking to the sales reps to see their reactions, but I am sure they have seen/heard it a MILLION times before.
Another one that used to get me was Carlton Custom Upholstery "Hello Mum!"... big Mumma boy there...