Dennis the problem is that there really isn't one single "correct way up" for people who are observing the moon. Please let me explain....
If you are observing the moon above the eatern horizon then the 'north" end of the moon is on the left - but once it crosses the sky and sits above the western horizon the "north" end is on the right had side of the moon. From your viewpoit it has rotated 180 degrees.
If you are viewing the moon through binoculars it will appear as it does to the naked eye - ie what is up appears up, etc.
If you are viewing the moon though a refractor type telescope then the image will be upside down - unless of course you are using a 45 degree diagonal, etc, in which case the image is corrected.
If you are viewing the moon through a reflector type telescope then up and down are still up and down, but left and right are reversed, ie mirror imaged again.
As you say it changes again depending on which hemisphere you are located as well.
To prevent publishers, etc from having to display numerous different variants most pic one viewpoint and stick with it, and I guess I can't blame them for that. Once you learn to orient yourself from a few basic large features you should be able to find or way around ok.
I hope this has helped.
I find this page useful for moon phases - at least you can correct for northern or southern hemisphere
http://www.tutiempo.net/en/moon/phases_4_2007_S.htm
Cheers!
Steve