Hi Graham,
I couldn't help noticing that you joined IIS in 2008 and this is your first post! That has to be some kind of record
However, back to your question, I think your HEQ5 might be working correctly.
To understand this, rather than use north, south, east and west for the buttons (which will be confusing), lets just use up, down, left and right.
If you point the telescope up, towards zenith, it will be easier to understand as directions can be a little confusing around the south celestial pole.
The left and right buttons control the rotation around the Right Ascension axis. When you push the right button the telescope will move in RA to the "left", but it will be increasing the RA value. Pressing left will decrease the RA angle by moving to the right. This is possibly where the confusion is, the "right" button moves the RA "left", but increases the RA value.
The up and down work on the Declination axis, increasing the decreasing the Dec angle, just the same. Up is increasing Dec, down is decreasing Dec (more negative).
These directions don't change with North or South latitudes, the buttons only command the Dec and RA motors to move in a set direction. So above or below the equator a left button press moves the RA to the right on a HEQ5. I've got a HEQ5, and mine works like this.
Chris.