Hi Murphy,
Were the skies completely clear when you took these exposures?
the only time a 10min would have less than the 5 would be if there's a layer of thin clouds. i've seen it heaps of times.
as for ideal exposure length, yes, stacking more of shorter subs will help cause you would reject fewer subs and even if you do, their contribution to the signal would be small, so you lose less.
other major benefit with shorter subs is reducing light pollution.
i've found 4 minutes to be ideal even with an IDAS-LPS-P2 light pollution filter which is actually quite good.
8 or 10min subs look orange similar to yours. whereas 4 min subs are decent.
but if you use processing software light PI or startools, they can remove the light pollution very easily.
For CCD's, the ideal way is to calculate exposure length for your place based on the sky background level.
so take a 3 min exposure, measure the background ADU and use this site
http://starizona.com/acb/ccd/calc_ideal.aspx.
there is also a formula you could use if you know certain parameters of your camera.
so best to do a few controlled tests. take 3,4,5 all the way to 10min exposures in 1 min increments, and flick through them yourself. the point at which there isn't much difference from the previous is where you'd stop. atleast this is what I'd do.
what is the focal ratio of your scope?
cheers
Alistair