I've seen it in 10x50 binos, out at a dark site though. Soft round "doughnut" glow, feebly competing with the brighter cluster.
Neat in a rich field scope it is a challenge to make out, & an OIII filter is just about a must. I saw it once through my 17.5" at 66x with an OIII, WOW! Looked just as in photos with all the mottling and dark pillars, though not as bright but still stunning detail.
Here's a link to a sketch of it by Scott Mellish:
http://www.asod.info/?p=2144
Mental.