How do dealers set their prices?

[Geoff45 (Geoff)]

I realise overheads may differ from location to location, but how can there be such major variations as $3750, $3999, $4500 for the same item quoted by different dealers?

[rogerg (Roger)]

From the more expensive dealers I'd expect better after-sales service, from the cheapest I'd expect no after-sales service. That time of having someone happy to spend potentially hours fixing your problems is where I would see the difference from $3750 to $4500 going.

Roger.

[Striker (Tony)]

I would tend to agree with Roger,

But I am finding Star Optics on the Gold coast is just as well priced on most gear with the added customer service to boot.