Hi Jimmy,
You should read this.
http://binocularsky.com/binoc_minefield.php
Now, having directed you to that article which is 100% correct, you can generally take it as given with binoculars costing less than $300; that those having fully multicoated optics and BAK 4 prisms will be a better quality than those that are only "multi coated" and don't specify BAK 4 prisms. You should also look for binoculars having 10mm , or more, of eye relief. In 99% of cases binoculars costing > $300 will have fully multicoated optics and BAK 4 prisms and generous eye relief.
Another golden rule. Don't listen to what the assistant in the store tells you about astronomical telescopes, or binoculars, unless it is a store that specialises in these types of products like the Binocular and Telescope Shop, or similar. The staff working in stores like Camera Stores and Australian Geographic haven't got the first clue about astronomy related products and they will generally tell you what they think you want to hear.
Cheers,
John B