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A couple of comments…
With respect to credit scores, they do impact your ability to borrow and in some cases (before recent legislation) your likelihood of being hired for some jobs.
With respect to shopping data, collection and use of this has gone on for decades and is quite sophisticated. The more recent ability to more specifically tag an individual is quite remarkable and while the potential for this to be used in a nefarious way is real, there is also the benefit of giving you a more customized experience as well. Many people like and expect this “royal treatment”…
I think the expectation of privacy is different from generation to generation and ebbs and flow over time. Often the luxury of anonymity is reserved for the few while the many toil through life transparently.
I think the idea of true privacy is a relatively new and will be a short lived concept and is likely not sustainable or compatible with “modern life”. Not an advocate for this position and no moral judgement on it just more of an observation.
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