Quote:
Originally Posted by raymo
Look at it this way Alex. if, for a figure plucked out of the sky, say 2% of
shoppers are sucked in, that's 2% more items sold. If all your goods are marked in this way you've increased your revenue by doing virtually nothing.
If you are a large company such as Woolies or Coles, 2% of your annual revenue is a very large amount of money.
raymo
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I do understand the idea Raymo ... There are lots of things employed in marketing ..we would turn on the hot plate in a house open for inspection and place a few drops of vanilla essence on it to give off a homely baking smell ...one American sales trainer advocated giving folk a very hot cup of coffee so they would need to stay longer in the house Did it work I dont know but I remember reading a lot on marketing and it was rather deep and somewhat sinister.
Alex