|
Look at it this way Alex. if, for a figure plucked out of the sky, say 2% of
shoppers are sucked in, that's 2% more items sold. If all your goods are marked in this way you've increased your revenue by doing virtually nothing.
If you are a large company such as Woolies or Coles, 2% of your annual revenue is a very large amount of money.
raymo
|