Can't say I've had any reason to contact support for either item, they both just work! Having said that, I would seriously doubt that the camera support would be up to ZWO standard, basically it's just flogged by a rebrander who probably doesn't even know which end is which
Software and packaging wise, it comes in the same packaging as the ZWO, and includes all the same accessories, including a software disc which has a full set of drivers, both direct and ASCOM, plus an SDK, a help manual, camera application software, etc, and an install autorun file that works. As usual, Windows only. and I'm using Win 10 pro with Nina, PHD2 and EQmod. Cooling works fine and build quality is identical to ZWO.
Would I recommend it over the ZWO? If you can't find an ASI294mc Pro at the right price/availability, then, yes. Both come from the same factory.
As for the Askar Lens/scope, one of my better investments. Small, built like a battleship, great quality, and you can even use it with a camera for terrestrial shots at f4 to f22 with manual focussing, although I've fitted the EAF to mine for astro use.