Same here; iceman dropped an invitation on one of the AO forums. I must admit I was skeptical at first; did not think much of iceman trying to lure all the AO members over to his site.
I probably would not have had this negative initial reaction had iceinspace.com not been a .com. Had it been a .org, .org.au, or even .net.au, I would have thought nothing of iceman promoting his forums at AO. The .com suffix implies a profit motive. Pity about the bureaucracy around the issue of domain names.