Quote:
Originally Posted by Steffen
The point of winemaking in the first place is being missed.
Wine makers put their craft and personality into their product. I want to sample and experience what they have to put forward, and decide for myself what I like. Those personal likes change of course – with my age, my mood and lots of other factors. I do not want an offering that has been pre-screened by sensory robots (or worse – engineered) to match the average taste of the population in my area.
Cheers
Steffen.
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You like what you like and that is fine, but the fact remains that Australian grape and wine sector is a multi-billion dollar industry, and relies just as much on science as it does on artistry and passion. And if you're developing new products or targeting new markets, the type of studies I mentioned have proven value.
For the consumer that's all irrelevant. Engaged wine consumers like yourself will try new wine products and styles, and then perhaps make a repeat purchase of the ones they like. But the wine still needs to be on the shelf and at a competitive price for you to purchase - that's where the science comes in
