|
These sorts of sensory studies (like i mentioned) are relevant from a winemaking perspective.
Sales and marketing research will show that certain products are popular at a given price point, or that certain styles are more popular in different markets than in others (emerging markets in China and India for example have different style preferences to the West) - So there is value in quantifying wine attributes which characterise those product and then using that as a benchmark for future winemaking.
It can also be helpful in identifying a new market gap or niche to direct the development of new grape varieties and wine styles.
|