Glad to hear of your and Joel's success. Guess target audience makes a difference.
I know of someone who uses the Facebook ads to promote their business. He reckons he spent <$500 on advertising and was rewarded with $30000+ turnover. The Facebook ads are apparently quite targeted, depending on what is written in your FB posts and what sort of pages you have liked. I've never clicked on one, but obviously some do. Now that FB is being increasingly accessed via smart phones with less screen real estate for ads, they are apparently losing effectiveness though...
I've absolutely no experience with the above (you know what line of business I'm in) and it's only based on some articles I've read in the mainstream media or via word of mouth, so please don't base your marketing strategy on it!!!
DT
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