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I'm guessing its just the absurdity and opportunity to act silly thats the main catch, it's a poke at the rich so was meant to be silly and happened to have a catchy beat.
People get drawn in when they see celebs doing the dance and singing along and the wow factor increases, mania spreads.
Makes a lot of sense actually, but hard to explain
Malcolm, how about homeland, do you watch that show?
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