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From what I see of it. Windows 8 is aimed at the market dominated by Apple that has made Apple so rich at the expense of Microsoft. This market is dominated by computer users who know nothing about the works of a computer, Probably 90% of the world's population but like the simple icon interface that allows them the versatility they require for the tasks they assign to it.
It is not going to suit the average "nerd" who likes to know what is going on so he can make a computer do what he wants.
I will certainly not "upgrade" my Win 7 (I still prefer XP) but that does not mean I won't buy a dedicated laptop with Win 8 on it to learn what it can do.
With all the publicity it is getting I believe the market that Microsoft has aimed at will snatch back a lot of the business that they have lost to the other tablet O/S.
Barry
PS I get around the image backup by using a multi boot system where I save disk images on the alternate platform. Thus returning a backup copy does not require the new system. B.G
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