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I can sympathize Ken.
The suggestion that you should price your work cheaper and more people would pay only seems to work for "popular" works i.e. those with a widespread audience.
For specialized subjects appealing to limited audiences, I think you won't recover your effort of creation without pricing it at a point where many will just pirate it rather than pay.
I've heard of a number of authors of technical books stating they are giving up writing as there is not sufficient return. It's a real shame.
-Ivan
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