Having competed at international level agaisnt the Worlds best in a very hard demanding sport that required heavy, hard and brutal training, I completely understand some of the reactions from our Olympic competitors, particularly when interviewed
straight after the event 
. The massive comitment that goes into getting to that level can't just be shrugged off as oh well it was a fair fight and I'm happy not winning. Unless you have experienced the total dedication both mentally and physically some of these athelets put themselves through it would be hard to relate to some of the reactions..most don't go to the Olympics to come second, simple.
Having said that, when the dust settles and composure returns, accepting a silver or broze medal becomes a little easier
Mike