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Of course it's easier in a table display because you can see all the stats at a quick glance. Everybody will interpret it in a different way. What you read into it is not necessatily the same as what another user will see. Personally I'll be more willing to go with a member who has been a long time member and has done many or little sales. I'd be more careful with a newer member with little sales and more confortable with a new member having done more sales. Nothing's different from the way you judge sales volume vs. feedback on eBay or others. Other time it helps getting a feel for things.
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