Scott congratulations for getting off the well worn beaten track with BIDZ1. I did observe this visually from Leyburn back in 2004 using a 37cm and OIII filter. My notes say it was discovered in 1975 by Blaauw & Danzinger and is at a distance of 4900 light Years. It is in the revised Hartungs as object 490 and also known as ESO217-11. The paper below refers to its discovery.
Very nice image indeed.
Actually if you go to the Argo Navis site and look in User Catalogues you will find a catalogue I made up years ago called the Leyburn List (if its still there). It has many interesting mostly far Southern Objects I found including this one.
http://adsabs.harvard.edu/full/1975A%26A....44..469B