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The issue is storage consumed on the iPhone itself.
At 160MB/min approx, on an 16G iPhone 4s with average amount of apps and music install (say 6G of 13.2G free), it only takes 43min of video to fill all the available storage. Realistically you will have less than that as photos consume space as well.
The upshot is, 7days on the Gold Coast and my wife wonder why her fantastic phone ran out space, where my inferior Android a barely broke a sweat.
The difference was in video, I could tune mine down mine to use 25MB/min of video for a decent wide screen video (960x540), to her 160MB/min for ultra resolution video (1920x1080)
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