Targeted online ads
I see how it works now. I must have clicked on one of the ads on the right there - in fact I know I did. Now when I'm surfing random sites I get ads for OzScopes. And that's even without having any Google memberships.
I bet supermarkets would love to be able to cross reference my credit card details and IP address to advertise things I'd purchased in the past.
Wait for it...
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