I continue to be amazed that anyone buys anything other than free range chicken; it's as if the supermarket is the source of the chickens and they had no life prior to that.
Growing up on a farm, we raised and killed all of the poultry we ate. The animals were always treated with respect prior to culling and were a great source of entertainment to us kids; I remember putting my hands on a board with ducks excitedly lined up around me waiting for the smorgasboard of bugs to be exposed. I had a pet rooster which sat on my shoulder while I watched TV (chick-chick mysteriously disappeared one day - I think he ended up in soup, possibly because he wasn't house trained
).
Perhaps most people are just too disconnected from their food source to care?