I hate the movies. Wait... let me explain. I hate all the teenage, kiddie, moron peeps that go to watch the M rated movies... talk on their phones, throw popcorn at their mates and act like idiots!
I like going to the movies if there are not so many people in the cinema (less chance of annoyances). The cost is a lil exy at $13-$15 for adults, but when it's not an every week thing, it's ok.
BUT, I very much prefer to watch 1080p, 5.1 Dolby or DTS on my Home theatre setup (55" screen).
You want to kerb online piracy?? Simple. Grab technology by the ****s; utilise the internet, and offer SD and HD movies at a LOW price.
You will never kill piracy. If you're at school, or at uni (as a child), your parents aren't always going to get you the movie you want... you won't have the money for the games and movies etc... you want to play & watch. So pirated downloads are very attractive.
Once you start making money, like your alcohol preference, you start buying things you couldn't.
eg. At school/uni... how many people were after the cheapest alcohol out there for parties? Now I'm working full time, I indulge in the more premium spirits because I can afford them.
Keep collectors editions of DVD/blurays more expensive. However, keep your average bluray disc under $20. Streaming services with quickflix are $14.99 per month, unlimited. Good price, IF you keep up with title demand! Not as good as some streaming services i the US, but much better than AUS used to have in the past.

My 2 cents.