There is a similar industry wanting to expand its economics situation in the soy industry. In the US a successful ad campaign made many Americans believe drinking soy milk etc was good for their health. I see the same ad campaign here.
See this:
http://www.naturalnews.com/022630.html
Asians always ate fermented soy not unfermented. So you can't say its good for you because Asians are healthier and they eat soy whilst promoting unfermented soy.
Additionally Genetically Modified Soy is mentioned in this article. That is a whole topic in itself.
Greg.