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Apple, has played a big role in 'commodifying' computing in various forms.
That said, as a MacOSX and iOS developer (who refuses to drink the kool aid), I hate Apple with a passion. The restrictions and hoops you have to jump through just to publish an app on iOS is enough to make a grown man cry. iOS is completely walled garden and everything you (may) do is controlled and locked down. Innovation is therefore greatly stifled, but if you manage to come up with something new and novel, Apple reserves the right to copy you and boot your app out of the store.
Of course, you can forget about developing for iOS if you don't have a Mac.
Not to mention the absurd patent war that is currently going on, which Apple instigated - consumers will be paying the price for that.
Not too much love for Apple from me... (though I make my living writing apps for clients who want an iOS presence).
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