Yep - great book. I read it the day it came out for my Kindle 4... well, over the next couple of days in reality. As someone who has taken direct interest in all things Apple since I bought my first Macintosh in 1985, I knew what a tough nut he was.
What surprised me were his hippy roots - and his incredible belief that if you hadn't tried LSD you almost certainly had no creativity in you. I couldn't ever go through what he did in the communes and apple orchards practising vegan vegetarianism with a religious dedication.
The guy was a fruit cake. Work for him? It was always a dream of mine to work for Apple within their industrial design team. After reading the book I'm pretty glad that never came to fruition, and it almost did. Jony Ives I reckon I could work with - Steve, not. He took pleasure, at times, in seeing people suffer - deriding their efforts until they just plain couldn't take it any more. He certainly took a polarised view of people - either you were either in, or you were out. There was nothing grey about him. If you found yourself on the outer you were dead to him.
Very enlightening. I finished reading the book thinking that the bloke was really weird, yet wonderful all at the same time. There is absolutely no room to doubt his brilliance and influence though.
Last edited by Omaroo; 03-01-2012 at 07:51 PM.
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