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The fact that Canon has produced the 1D-X (the flagship product) in an 18 megapixel format, as opposed to leapfrogging the current flagship 1Ds Mark III at 21 megapixels, says something about what they feel is the right step to take in terms of pixel density and noise characteristics.
Still, it remains to be seen what will happen with the 5D Mark III.
I guess that they're trying to target particular market segments; the 1D-X is aimed at sports photographers and photojournalists whereas the current 1Ds Mark III is an all-round system, suitable for studio, sports, photojournalism (particularly the 1D Mark III) as well as landscape work, and, the 5D Mark II geared for studio/portraiture and landscape. I guess they learnt from the 5D Mark II cannibalising 1Ds Mark III sales with the same resolution sensor, but, smaller body. The fact that the 5D Mark II had a much slower frame rate didn't deter people. If the 5D Mark III comes out as a resolution monster, it will reveal a lot about Canon's strategy in terms of cornering market segments.
This is all conjecture on my part. I just make pictures.
H
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