With all due respect Chris, 'rigid standardised structure' kind of belies the point here. I don't want to be trapped into the iTunes lockdown syndrome that Apple requires or the forced updates to versions I don't want to implement.
I do admire Apple gear for the user interface and the way they have insinuated themselves into our existence (I love my iPod) but you must admit they make it very difficult for developers if they won't conform to the Apple business plan, ie give all your money to Apple.
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