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True. If I was a parent who had bought one of those El Junky Celestrons for my kids, then I wanted to step up to help their hobby, I obviously wouldn't buy another Celestron. It would remind me of the cheap & nasty they started with. I would look for another brand that didn't sell toy telescopes.
It could possibly damage their image! (the cheapie probably doesn't have a good image - pun intended).
It may be going a bit too far into the cheapo market!
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