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Americas in some financial trouble, basically as a nation they're broke, 9-10 % unemployment, double dip recession fears, no doubt the cheaper scopes become more inviting as the purse strings get tightened. Not only that the competition is improving, plus top end products are discretionary spend items and are first off the list.
Imaging chips are common accross so many brands too, it used to be sbig and a couple others, now there's so many to choose from.
Bargains to be had for those that can afford them though.
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