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The predicament of retail....sell stock at a "competitive" price and make no money, or try to sell at a "sensible" price and sell nothing, still making no money....
I think todays consumer, as savvy as they might be, forgets that buying "the cheapest" has an overall negative effect on the market. Look at the aviation industry. People pay $30 for a ticket from Melbourne to Sydney and then complain when the flight runs late due to maintenance issues......you can't have it both ways!
By reducing the number of players in a market we end up having to deal with monopolies or duopolies that control prices with no regard to the consumer (the price of petrol comes to mind).
Getting off my soapbox now.
Sean
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