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Prices are completely fixed by the major supermarkets, why else does the price of in season fruit vary from one week to the next by 100% or more? Supply and demand they say.. yeah right. They just cycle the prices - even for fruit or veges that should be cheap.
That's why you always know that mandarines for example will be $1.99 this week, $3.98 the next, then back to $1.99 the week after and so on.
Worst thing is that the farmers get 2/10ths of stuff all from it..
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