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As P.T Barnum once said..."There's a sucker born every day". The general populace would believe in anything it was told if it sounded like it had even a smidgen of reality and authority to it. Mix that with a general lack of education and what do you get...belief in all sorts of nonsense with no critical appraisal of what they're being fed. If it sounds right and it appear to have an affect on them personally, they'll fall for it all the time.
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