Interesting points, Rowland.
I get where you're coming from.
Are Hawking's/Mlodinow's accusations about philosophy provocative ?
Yep … one way good way to promote discussion (which is/was Hawking's job description). Let's face it, Hawking has also spent a lot of time talking about the no-need for the existence of God, as well. This is also part of the same provocative style. He also makes provocative scientific bets everywhere, (and has always done this). I think this indicates his style, in performing the leadership component of the Lucasian Chair job.
Arrogant ?
I don't necessarily agree. More like a 'crafty' or 'sneaky' way of being heard (in my view). Hawking's image is certainly not that of a Saint, nor is it one of humbleness, nor one of benevolence. But he is clearly passionate about his work.
Its really easy to say someone is 'arrogant' when they're talkin' Science. (I think I've experienced some of this recently .. and I hope I've learned something from the experience, too.

)
But its extremely easy to be misunderstood when coming from a scientific principle, or theory, or even a mathematical theorem basis, amongst a widespread audience having a high variance of subject-matter knowledge.
The judgement of another's character (eg: 'arrogant'), I've found, is a sometimes conscious, sometimes unconscious game humans play on other humans … for (often) concealed reasons, (sometimes a smoke-screen, even).

Cheers
PS: Good chatting with you !

Cheers.