Hi Brian,
Steffen is correct. This star is known by a multitude of names including Espin-Birmingham 365 (EsB 365).
It is also known by DY Crucis and "Ruby Crucis", as its coloquial name. It is a variable star which varies from mag 8.4 to 9.9. It is a carbon star and like all other carbon stars, it "appears" at its "reddest", when it is at its dimmest. The period pulsates from 270 to 530 days.
Here is a link to a nice image of it
http://www.pbase.com/image/76996595
This is one of my favourite carbon stars along with R Leporus (Hind's Crimson Star)
Cheers,
John B