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Brand loyalty should only apply when it's earned e.g. the consumer has a good experience with both products and support channels provided by the supplier at competative prices. I think the main problem here is that we as consumers of astro goodies have always had reasonable prices and access to all bits celestron when compared to their competition. It is obvious that this is no longer a priority for either the manufacturer (celestron) or their designated distributor (the steak knife and fork mob) and as consumers we need to make a firm decision not to purchase their wares at inflated prices. Celestron products are no better then their direct competition so why pay more for the same quality product?. Perhaps they have decided that telescopes are not profitable enough at competitive prices and are looking to produce other items such as steak knives and kitchen ware who knows? I have no doubt the celestron retailers and distributors themselves read these posts and their response to our complaints has been zero. Simple answer is to make them keep their products on the shelf leaving them to foot the bill. If they are stubborn enough the celstron brand will die in OZ but who cares, there are far too many other options to give it a passing thought.
Mark
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