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I think IYA did as much as it could. Every year is "the year of" many different things, we don't usually hear of them and so it's not reasonable to expect IYA to be a huge phenomenon that grips the world.
There were lots of events here in WA and elsewhere which carried the IYA banner and I think IYA generated significantly more astronomy activity in the community than a usual year as a result, even if the general public going to IYA events weren't going there knowing it was an IYA event.
There's been other commercial IYA spin offs too, such as all the coins that the various mints have released for IYA. And the cheap telescopes.
I'm glad it's not continuing for more than one year... I think many clubs & people are somewhat "burnt out" by organising and attending so many events.
I sometimes look back on it and think how much more I/we should have done to take more advantage of the situation, but can't do everything.
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