Quote:
Originally Posted by bmitchell82
people charge the price they think people are willing to pay. if that price is higher than your nearest comp, then so be it. why does 2 fuel stations oppisite each other sell fuel at different prices? say 1.27 and 1.08. still you see people at the 1.27 servo fillin up.....
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It is all about having correct and up to date information..
I can not agree to "so be it"... because it is NOT in retailer's interest to allow correct information to be widely known.. and there will always be some sucker that will pay the higher price (I was once.. and I am still not feeling good about it) when confronted with competitor's pricing, they would just say nothing or try anything to blurr the picture with with something like "yes, they are cheaper but our product has support and it is of higher quality..." This is just BS... And it is NOT about free choice - free choice is possible only if all information is available and that is clearly not the case most of the time.
That is why it is in our (consumers.. that is what we are unfortunately) best interest to spread the price information as much as we can
