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My local Spud Shed is brilliant for cheap FRESH fruit and VEG. But they can't compete on marketing power so consequently they are well known.
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Even with the cheap pricing of Spud Shed, he's doing alright.... he doesn't need to market himself, all his premium stuff goes to Coles. He also has FreshExpress out at the Canning Vale markets.
But I s'pose, with marketing he could keep the good stuff for himself and sell it for less than Coles retail but more than Coles' wholesale price... and he wouldn't have to bend over for them anymore.
It used to be a family business.. the three Galati brothers and their Father, My mum in the office, me on forklifts and tractors, and my brother in the mechanics shed fixing everything.
Tony's purchase yesterday of a $31,000 box of cherries is just pocket money. LOL