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Marketing 2.0
It's all a marketing ploy. Apparently the name iSnack2.0 was registered long before the alleged competition to find a name,
How to clear the shelves of a product no one really likes? Tell 'em it's now a collectors piece.
One of the attractions of vegemite is that it keeps forever and you don't need to keep it in the fridge. I can't think of any other attractions right now...
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