How about the announcement that the new product from Kraft, to sit alongside Vegemite, is to be called iSnack 2.0...
I've read plenty of comments about it today, and I have to say they've been mostly negative.
Could Kraft really have got it so wrong? Are we going to buy into any possible marketing backpeddling about it all being a ruse to get people talking? That the real name is still to be announced (wink wink).
Is it a stroke of marketing genius to provoke such an overwhelmingly poor response? Or have they genuinely goofed?
Do you care?
Perhaps not...given that the Vegemite brand was sold off overseas....but to many it remains an Aussie 'icon'...
I haven't tried the product and to be honest, I won't unless someone sneakily puts it on a cracker without me knowing.