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The main thing I (and my wife) like about the iPhone is its ease of use. We've both had 'smart phones' from other manufacturers, but you needed to carry the manuals around if you wanted to do anything more complicated than make a phone call.
The iPhone is very intuitive and we both find ourselves using most of the features it offers, simply because it is so easy to use.
Having said that, I do believe it is horses for courses and if you don't need, or won't use, the features then don't get one.
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